This year's challenge is problem-centered - participants will be presented with a general problem aligned with the theme of social computing, behavioral-cultural modeling, and prediction and be asked to come up with innovative solutions. We will allow participants to use their own datasets, and will favor those who provide or utilize publicly available datasets in their submission. To this end, we will provide some sample datasets to get participants started. Submissions will be judged by an interdisciplinary panel, and winners will be invited to present their work at SBP. More details on problem and awards to come.